


The Itinerary...
VIP Itinerary
All Access VIP:
Wednesday, July 23 – Digital Twin Showcase
Location: SoHub PHX, 1029 N Central Ave, Phoenix, AZ 85004
Parking: Street parking or garage parking (1st St & Roosevelt)
Doors Open: 6:00 PM
Step into the future of fashion with Digital Twin, an AI-powered immersive runway experience by visionary designer Herman Plank.
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6:15 PM – 6:45 PM Welcome & NFT Claim
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6:45 PM – 7:15 PM Immersive + AI Film Screening
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7:15 PM – 8:30 PM Runway Presentation: Digital Twin Collection
Featuring Metaverse Chic Makeup by celebrity artist Chantel Hardison
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Thursday, July 24 – Dylan Lir Menswear Showcase
Location: The Pemberton, 1121 N 2nd St, Phoenix, AZ 85004
Parking: Street or paid lot parking
Doors Open: 6:00 PM
Show Starts: 7:00 PM
An upscale evening celebrating modern menswear by Dylan Lir in the vibrant outdoor Ark courtyard of The Pemberton.
VIP Main Showcase:
Friday, July 25 – VIP Pool Party
Location: Private Location – Address shared at check-in
Doors Open: 7:00 PM
Celebrate in style with our cast & crew for this exclusive VIP-only night.
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7:00 PM – 9:00 PM DJ Tyler P
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9:00 PM – Midnight DJ Riot ARP
Expect vibes, energy, and curated cocktails.
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Saturday, July 26 – The Official Phoenix Swim Week Main Showcase
Location: The Pemberton, 1121 N 2nd St, Phoenix, AZ 85004
VIP Doors Open: 5:30 PM
Enjoy light bites and our annual champagne toast before the public doors open.
Show Starts: 7:15 PM
After-Party: Immediately following the show – details shared on-site.
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If you need assistance please email us at info@phoenixswimweek.com or call/text 480-771-5522.